- Sean. Yale, which boasts the world's second-largest university endowment, has reportedly invested in crypto funds Paradigm and a16z crypto. In case you missed it, check out Rae's thread on why Yale's decision will gradually impact prices, but significantly reduce time to adoption.
IN CASE YOU MISSED IT
💀 A fake cheat for Fortnite turns out to be malware designed to steal bitcoin wallet login details.
For a complete listof today's trending articles, head on over here.
"As a digital agency, we could see exactly what was happening. Every week, a call would come from the client, the sales meeting was over, they hadn’t hit target, and we were told to pull the lever on the things that did work: Google ads and special offer emails. Despite our warnings that the Google ads were getting more expensive and constant emails would stress the customer database, failing creative campaigns continued. Hey, what did we know? We were just a little website company - we didn’t have an office on Charlotte Street and weren’t part of the conversation held in the agency box at Wembley.
Despite our experience, the advertising agencies and media planners were running the show. The channels that maintained the broken business model of Charlotte Street were king — brand-led social media and banner campaigns.
I now see a new threat on the horizon, one which the advertising industry is woefully prepared for."
Peter reflects on 20 years in the advertising industry and why it'll likely be upended in Web3 over here.
QUESTION OF THE DAY
Have questions about the state of airdrops?
We'll be on a panel with CoinList next week during San Francisco Blockchain Week, and we're taking q's about airdrops from the TD community. Directly reply to this email with your question, and we'll give you shout out on the panel!