This BTC-captured news outlet's click-bait article title is not justified by the facts or article under it. The article is a bit disrespectful and may be based on guesswork by the author, but, does seem to have useful information about Bitmain's new marketing strategies.
So if all mining today was done with this S17 Pro (which is 53 TH/s), there would be ~1.8M of these units operating. Each one draws 2,100 W, or 50.4 KWh / day.
Miner's revenue today is $7,300 USD per BTC X 12.5 BTC / block X 144 blocks / day = $13.1M revenue / day. With 1.8M of these rigs mining, that's $7.27 revenue per rig. With 50.4 kWh / day used, these are profitable below $0.14 per kWh on electricity consumption only.
Add in 2.5 years (30 months) before these are obsolete, with a $2,200 USD price, you get $2.44 amortized cost for CapEx per day.
Subtract that from the $7.27 revenue and you get $4.83 gross profit before electricity. So then the electricity break-even is $0.095 per kWh.
Then consider the halving, ... with today's exchange rate that's 6.25 BTC/block X 144 blocks / day X $7,300 USD per BTC, so thtat's $6.5M per day. With the total hashrate being 1.8M of these rigs, the revenue per rig drops to $3.61 per rig. Minus amortized CapEx of $2.44 and you get $1.17 for electricity. With 50.4 kWh per rig, that's "equilibrium" cost of $0.023, post-halving.
The exchange rate must rise for Bitmain's new product to have any market whatsoever. The current bear market plus the halving in April = very tough sledding for any mining operators with long-term ambitions.