Design is a verb before it’s a noun. Messari’s Unqualified Opinions Issue #3 TLDR: The world’s got problems. Crypto can facilitate solutions, but broad adoption of decentralized technologies hinges primarily on fixing usability and design in the industry - something that’s in shockingly short supply today. We can quantify the outperformance of companies that win on design, and the same will likely prove true for crypto communities. But what is design, really? In crypto, it’s a usability battle that’s as much as about designing for the wider ecosystem’s future needs as it is about today’s user needs.