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Of course, there's CryptoKitties that started it all. They set the benchmark for a great user experience, creative concept, and execution at scale.
Some of my recent favorites - Peepeth, a decentralized Twitter alternative, which I check compulsively every few hours. The creator Bevan incorporated some great tweaks (like batching transactions and IPFS storage) to improve the user experience that other DApp devs can learn from.
DApps that are bridging the offline and decentralized worlds - book a vacation rental with CryptoCribs for example, or buy a coffee mug with your Etheremon printed on it with Cryptogoods.co
I also like the simplicity of Oasis Direct, the business model of RareBits and OpenSea (creating open marketplaces for digital goods.
Finally, I love platforms that enable people to earn crypto instead of having to buy it - Cent, ETHLance, Gitcoin, Bounties Network, and of course Earn.com are all great examples. I think these will help bring crypto to the masses.