DDEX team is forking 0x and removing the token because it's a massive hindrance to the user experience. I don't think that token's gonna survive long term even if the protocol itself survives. Forced usage of tokens was never a good thing and we are now hearing it directly from the developers who are building on 0x.
Does 0x still own the 0xproject.com domain? Reason I ask is, I navigated to that website just now and it wouldn't load, something about suspicious scripts. I figured it was safe to continue since I trust you guys but now I see that you moved to 0x.org