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Source: axios.com ·
The Times is building out a new data platform to target all ads moving forward.
John Lilic - @JohnLilic
4 months ago
RT @antoniogm: HAHAHAHA
Let me translate.
Due to GDPR penalizing third-party data, and due to the advantages granted thereby to large first-party repositories of data, the NYT is *precisely* emulating FB and becoming a data collector (but with worse privacy probably).
https://t.co/HiCHDgxl8C
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Andrew "Not cool enough for an ETH scam" Glidden - @asglidden
4 months ago
RT @zackkanter: Wow. Adtech giant NYT ($800m ARR, $6B valuation) to begin selling user data directly to advertisers. Scary, anticompetitive trend led by corporate journalism - local news outlets just can't compete with closed tech platforms like this. https://t.co/GfEvNzf3dm
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Balaji S. Srinivasan - @balajis
4 months ago
RT @antoniogm: HAHAHAHA
Let me translate.
Due to GDPR penalizing third-party data, and due to the advantages granted thereby to large first-party repositories of data, the NYT is *precisely* emulating FB and becoming a data collector (but with worse privacy probably).
https://t.co/HiCHDgxl8C
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Leigh Cuen - @La__Cuen
4 months ago
RT @robpegoraro: Indeed! The catch, as @sarafischer writes: The NYT can drop third-party targeting because it now has 6 million paid subscribers and millions more registered users in its database that it can segment out for advertisers. Small local newspapers can't do the same. https://t.co/OcV0fVe4Dt
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collin3000
4 months ago
How in the world did Axios get "exclusive" news about a news organization? NYT should have printed this themselves as extra PR. More people would have also seen it that way.
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FacePalmOil
4 months ago
"privacy-friendly experience" means them collecting data themselves about our age, income, business, demo, interests, and more, to target ads. They even brag that they're big enough that they don't really need third-party data to spy on us, and that they were more or less forced to do that anyway because of new privacy laws and new browser default third-party cookie blocking.
Privacy heroes at work.
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YouandWhoseArmy
4 months ago
Isn’t this because chrome or something else is going to start restricting 3rd party cookies?
I’m 90% sure they aren’t doing the right thing because it’s right, but because something is changing and they have no choice.
Source: my company is doing something similar, though I only work in a support role.
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centipedesareano
4 months ago
Not really. What is happening is that 3rd party cookies can only be transported over https and must have their same site attribute value set to none. If these conditions are not met then the cookie is not sent within context. Most major companies can address this trivially. Really it impacts authentication protocols that use 3rd party cookies to facilitate authentication across domains.
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YouandWhoseArmy
4 months ago
This sounds right to me and with more technical information. IIrC it was fairly trivial for my company to deal with this, but it did require some work.
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hemingray
4 months ago
Instart Logic will negate this sadly by disguising 3rd party tracking cookies as 1st party ones.
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DarkArchives
4 months ago
As someone who works in the industry, I can tell you what really happening is third party advertisers are offering platforms that work as a first party tracker. All they do is offer an SAAS product that runs on an NYT subdomain, and is sold as a managed service.
The real value in user tracking and advertising is the ability to tie it to off network activity. This is how the magic of remarketing, ads for the same product that follow you around the web, works, and why people pay a premium for it.
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[deleted]
4 months ago
Isn’t it designed to show you a different ad for the same product each time?
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DarkArchives
4 months ago
No it’s designed to keep showing you an ad for the product your engagement metrics demonstrates you have shown an interest in. The thinking is by reminding people about the product, the subset of people who were close to buying but didn’t will experience FOMO and make the purchase.
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undecidedquestion247
4 months ago
So what third party companies and 1st party companies are involved?
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hempiscool
4 months ago
Imagine that visiting a website is like going to a room with walls to have a talk with whoever owns that website. The owners of the room need to make money so they let other people pay them to know you're in the room and what you're doing with cameras (really cookies tracking metadata). Because of this, there are a lot of different cameras in the room and it makes the room less fun to be in (slower load times for webpages).
Now some rooms (companies - NYT, in this case) are realizing that there are too many cameras in the room so they want to make the room better while still making money. To do this, they will move their room to a new room that has windows you can't see out of, but other people can see you. You're still talking to the owner of the website in this new window room, but now people that used to pay to put a camera in the old room with walls can buy a spot on the other side of the windows and know what you're doing without making you uncomfortable with a bunch of cameras (slowing down the website with trackers).
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hempiscool
4 months ago
Oh of course. What’s changing from the user perspective is the website should be smoother. From the tracking perspective it should increase their ad revenue and make it easier to track user habits. Which means that from a privacy perspective it will be harder to mitigate with current methods.
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dzil123
4 months ago
Does this mean a new subdomain on nytimes.com that my uMatrix can block automatically, or does this mean some script/XHR on an already existing subdomain that can't be blocked as easily?
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DarkArchives
4 months ago
That depends, setting a subdomain is the quickest, easiest, and cheapest way to do it, it’s also the easiest to block.
Setting it up on the main domain is the most complicated setup, it’s also the hardest to block.
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Origami_psycho
4 months ago
My gut instinct is that you can't, rather the route to take would be obfuscating your metadata
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notcaffeinefree
4 months ago
Isn't this just cname uncloaking? uBlock Origin and pihole can already do that and will block them.
Basically, the service providing the blocking just needs to resolve the domain name and see if the endpoint is something that needs to be blocked. Conveniently, browsers already have a built in API to do this and it's how uBlock Origin does it.
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BuffBoyVL
4 months ago
This can be corroborated going to a news website (example: buzzfeed.com) then looking at the first party domain connections in uBlock Origin. Buzzfeed has pixiedust.buzzfeed.com. CNN has www.i.cdn.cnn.com.
This is also the case with privacy respecting tracking like Matomo, so sites like KeePassXC’s feature analytics.keepassxc.org. DuckDuckGo also has improving.duckduckgo.com.
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[deleted]
4 months ago
If more websites used Matomo for analytics or ads, then much less people would be blocking ads. It’s sad how website makers and anti-Adblock people complain that people block ads, but don’t care to listen to the ad block crowd and make the ads less annoying and invasive. Most of the ads on the Internet are annoying ones such as ads for article websites loaded with a ton of other ads, people search website ads, and Grammarly ads.
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MildAnarchist
4 months ago
This running through 1st party domain scripts then? Basically you can't allow anything beyond images and CSS vs this?
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asubae
4 months ago
I don’t work in the industry. I also can confirm that these guys can confirm.
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julianeone
4 months ago
It'll be interesting to see more online publications adopt this strategy - almost like bringing the classifieds back in-house. They are certainly incentivized to get it right.
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autotldr
4 months ago
This is the best tl;dr I could make, original reduced by 79%. (I'm a bot)
The New York Times will no longer use 3rd-party data to target ads come 2021, executives tell Axios, and it is building out a proprietary first-party data platform.
Yes, but: Not all publishers have the scale, or user trust, to build out their own first-party data sets.
Be smart: Other publishers like Vox Media and The Washington Post have also begun building out first-party data solutions in response to the growing industry backlash against using third-party data to target ads.
Extended Summary | FAQ | Feedback | Top keywords: data^#1 out^#2 build^#3 first-party^#4 Times^#5
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4 months ago
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qznc_bot2
4 months ago
There is a discussion on Hacker News, but feel free to comment here as well.
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talktomeaboutCDP
4 months ago
I'd love to hear some input from Brian on this topic. How privacy regulations, intelligent tracking prevention (ITP), and general customer sentiment is shifting the focus away from third party data towards first-party. This is an ongoing shift across industries, with Retail/CPG towards DTC probably being the most apparent.
https://digiday.com/marketing/wtf-apples-itp-2-3-update/
https://digiday.com/marketing/theres-no-future-cross-site-tracking-confessions-publisher-death-third-party-cookies/
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