"It is hard to stand up in front of everyone and say 'we are going to fix things around here bit by bit with a lot of hard work.'
Big flashy moves are an easier sell. But they don’t work nearly as well and are prone to complete and abject failure."
This reminds me strongly of stories of how healthcare.gov was saved after its disastrous inital rollout. It wasn't a big shining rewrite (at least not at first) - it was just "instrument, find failure, fix, repeat" (and repeat, and repeat, and repeat).
And then I googled up some of the articles that were written in the aftermath, and whaddaya know, they credit ex-Twitter people. I guess the skill generalises :)