The https://t.co/Jj8ZXgyMZH launch has been fascinating to watch.
@jasonfried & @dhh were masterful in building intrigue beforehand, but Apple really helped them by creating so much controversy at launch.
Censorship sucks. The small win is that more people know about Hey though
The only other company I know attempting to revolutionize email is Superhuman . It will be interesting to compare these services. One thing I can say is that Basecamp will certainly be competitive if they can offer their service for less than $30 per month, which is how much Superhuman charges currently .
For years, I have been using the Inbox Zero method (https://www.youtube.com/watch?v=z9UjeTMb3Yk) to stay sane. It really does help. I regularly empty my inbox while others seem stuck in the hell that is 9,000 unread emails.
I have known people to declare email bankruptcy. Why should anyone have to declare defeat to a productivity tool, let alone one that didn't exist when my parents were born?
Even with my successes reigning in email, I realize that I have it backwards. Technology should adapt to us, not the other way around.